As an integrated strategist, I’m passionate about helping brands find their why and forge meaningful connections through the transformational power of Storytelling.
Philosophy
I believe success doesn’t happen in silos, and versatility is the future of modern marketing. Integrated Strategy utilizes a multi-disciplinary approach to strengthen total brand value through consistent communications and seamless storytelling. My process is to understand and address the unique needs and goals of each brand that I work with, and to tailor my strategies accordingly.
As a partner, leader, and teammate, I take pride in my ability to build collaborative relationships, adapt quickly to change, and never let the stress of the moment get in the way of human kindness.
Journey
Having started my career in the social media & digital space, I’ve known what it’s like to be brought onto projects as a sort of necessary afterthought. All too often, I’ve seen colleagues across both sides of the strategy coin (brand and comms) struggle to translate their areas of expertise into cohesive stories or fully integrated campaigns.
It’s for these reasons that I’ve so passionately adopted and advocated for an approach to strategy that unites the many facets and nuances of the discipline in service of better storytelling and a more successful outcome.
I’ve never subscribed to stagnation or the status quo, and I’ve had to fight plenty of pressure to specialize. However, my determination to evolve as an end-to-end planner has allowed me to approach any problem, at any point in the process, with the big picture perspective that I believe is necessary to go beyond the brief and provide real value for both the brand and the collective consumer experience.
Ultimately, I’ve found this approach is better for business.
Interests
Apart from my professional experience, I’m also an avid reader, bourbon enthusiast, and passionate dinner party host.
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